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Social Media Audit
Just the simple word audit all by itself makes one cringe at the very thought of it; however, the good news is that in this case an audit is anything but scary.Β Basically a social media audit is important naturally, but not nearly as scary as a real audit.Β In this case we aim to properly investigate, and edit or create our social media profiles, and brand into perfection, or at least to the best of our ability that is.Β Β We would like the masses to view our social media platforms as creative, yet professional,Β dotting every i and crossing every t.Β We also want to make sure that we don’t have any long forgotten profiles we have totally ignored, or perhaps there are imposter profiles living in Internet land that we just don’t know about.Β Β
For some of these reasons above I have created the social media audit templates and guide to walk you through the process of doing your own audits saving you a ton of time and a ton of money. as you can use this again and again, and you should.Β Β Every few months you can reuse this download to make sure that all your platforms are up to par.Β Β
In my humble opinion, and since social media is not going anywhere at anytime soon, one should perform a social media audit every few months.Β Β
Grab your social media audit 4th of July sale right here:Β Social Media Audit
Business Articles
WeChat For Business What Marketers Need to Know
Why Marketers Should Consider WeChat
Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? Whether you want to enter the China market or reach out to Chinese tourists (who are considered theΒ biggest spenders in the world), the most effective tactic is to adopt the regionβs most popular multi-purpose app: WeChat.
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Audiences in China have no access to social media apps like WhatsApp, Facebook, Twitter, and Instagram, but theyβve completely embraced WeChat. Launched in 2011, the app is loved by Chinese expats, travelers, and students across the globe.
While other social media platforms might be part of your digital marketing strategy, WeChat is an application to consider as well, especially if you want to increase brand awareness and engage with your Chinese-speaking customers.
Here are three reasons why you should consider using WeChat for your business.
Massive Reach
WithΒ 1.09 billion monthly active usersΒ (70 million of whom are from outside of China), you canβt ignore the massive reach of this platform. In addition to being enormously popular in China, WeChat has also penetrated the U.S. and U.K. markets and is growing at a rapid rate. The app currently supports over 20 languages and that number is expected to increase over time.
One-of-a-Kind Lifestyle Platform
Calling WeChat Chinaβs WhatsApp or Facebook would be inaccurateβitβs a lot more than that. Itβs a one-of-a-kind lifestyle platform that has several apps rolled into one. With the ability to connect to 85,000 other apps, WeChat has formed a strong ecosystem of its own.
What started off as a messaging app has now taken over every aspect of life in China. From shopping online and paying bills to playing games and making video calls, WeChat happens to be the go-to app for almost everything. This allows marketers to gain insights from valuable consumer data, understand which life stage consumers are at, and target them with personalized communication.
Interactive Features
WeChat is constantly innovating and presenting exciting new features to connect brands and customers. One such feature is the Shake function, which lets offline businesses interact with mobile users who are nearby.

When users see the screen above, they have to physically shake their phone. By doing so, the app connects them with someone else who shook their phone at the same moment. Marketers can also make use of such a feature on WeChat.
To illustrate this, for Chinese New Year (a festive period in Asiaβsimilar to Christmas in the West), global luxury brand Burberry sent followers a photo of a cylinder-shaped gift and encouraged them to βShake, tap and swipe to try and open the gift.β

Upon doing so, they received a letter and were offered the option to send a personalized greeting to a friend. All participants also had the chance to win limited-edition Burberry Lunar New Year envelopes.

In addition to the shake function, WeChat offers other interactive features such as the use of QR codes and mini-programs.
#1: How to Set Up Your Business Profile on WeChat
Businesses can set up three types of accounts on WeChat: subscription accounts, service accounts, and enterprise accounts.
Subscription accounts (similar to Facebook pages) permit you to send only one broadcast message a day. These messages appear in the subscription folder.
Service accounts let you send up to four messages per month and offer a wide range of services such as WeChat Stores, WeChat Pay, instant customer service, and GPS among others.
Enterprise accounts are available only in China and are reserved for internal communications.
To set up a business profile, open theΒ WeChat Official Accounts PlatformΒ page and click on Register Now. (If your registration page loads fully in Chinese, click the top-right drop-down menu next to the globe icon to select English; this will auto-translate several page fields.)

Then choose the appropriate account type for your business.

Youβre prompted to enter details about your company such as country, business name, email address, account administrator, etc.
Under Official Account Info, select an account name and write a short introduction for your business.

The last step is verification. Youβre required to submit a list of supporting documents such as a business license, signed and stamped official application letter, national ID copies, mobile phone bill, and more. Once verified, youβll have to pay a fee of $99 USD per year for your account.
#2: Use WeChat for Customer Service
When customers have questions or complaints for businesses, theyβre no longer likely to call or write an email. Instead, they expect a quick response, preferring social media channels over traditional ones.
Businesses are expected to be where their customers are and with WeChat being an all-in-one platform, it can also be an integral part of your customer service strategy. Here are three ways WeChat can take your customer service to the next level.
Source:Β Β https://www.socialmediaexaminer.com/wechat-for-business-what-marketers-need-to-know/
Tip:Β This sounds like it would be a great fit for those the Real Estate Industry that wish to reach Chinese customers and contacts.Β I absolutely think it is worth a shot to delve into this platform. Potential customers that wish to relocate to the United States, or possibly have connections to those that do, or maybe they have families that already live here and are looking to buy.Β One never knows until we try!
Business Articles
The #1 Social Media Trend is Rebuilding Trust
The Number 1 Social Media Trend for 2019 is: Rebuilding Trust!
2018 represented a crisis year for trust on social media.
In the wake of the Cambridge Analytica scandal and a Congressional hearing, Facebook faced pressure from users and regulators to improve security, transparency, and accuracy.
Twitter, meanwhile, fought controversies over the large presence of bots on its platform, purging millions of fake accounts.
In recent months, consumers, regulators, and media observers have questioned the privacy, accuracy, and ethics of nearly every social network.
The result: 60 percent of people no longer trust social media companies.
For brands on social media, this shift presents new challenges and opportunities. Users have grown distrustful of many media and celebrity influencers (whose followings, it turns out, are often bought or fake). Trust has reverted back to immediate friends, family, and acquaintances on social media, as well as traditional and trusted journalism outlets.Β
Personally I’ve always operated my business with an emphasis on trust and communication. But it’s not as easy as one might think, emails, and tones of what is written get misconstrued all of the time; however, In my humble opinion it’s hard enough to communicate and trust your real life environments much less virtual ones, so it comes as no surprise that mistrust is apparent.Β Don’t forget the numerous scams everywhere.Β I think it wise to be very careful in real life and surely in a virtual one.Β
Let's Talk About It
Virtual Assistant Forms Pack Deluxe Let’s Talk About it
There are truly some very important forms that need to be filled out by your potential clients and customers, and of course, mutually agreed upon.Β Β However, not everyone knows where to get these types of forms, or even where to look for them especially when you are just started out as a freelancer or new Virtual Assistant.Β I’ve just made part of your job much easier by offering this deluxe package of forms all in one place which will come to you in one handy zip file! πΒ http://vabizsolutions.com/product/virtual-assistant-forms-pack-deluxe/
If you need anything that is not available in this package please feel free to reach out to me at: Info@vabizsolutions.comΒ
You will receive the following forms in Word Document format in one zip file.
1. Independent Contractor Service AgreementΒ
2. Confidentiality AgreementΒ
3. Client Assessment or Intake FormΒ
4. Proof Approval
5. Company Profile
6. Appointment Schedule
7. Daily Planner
8. Customer Satisfaction Survey β Asking for a Testimonial
9. Daily Time Sheet
10. Consultation Form
You may edit these and use them in your own businesses until your hearts content.Β
All that you would need to do is switch out the logo, company name/address and emails to your own.Β http://vabizsolutions.com/product/virtual-assistant-forms-pack-deluxe/
Let's Talk About It
The BC Stack Let’s Talk About it
The BC Stack - Let's Talk About it.
For one week!Β From June 9th until June 14th you get the best of the best Digital Marketing has to offer via the BC Stack!Β 65 experts offer their digital goodies to you for one very low price!Β This only happens once a year…65Β digital marketing courses & trainings for LESS than theΒ cost of a tank of gas! It’s time to up your game!Β Over $4,800 worth of items! Grab it now!







